Analyzing And Optimizing Your Website For SEO
August 16, 2018
Sudden ranking drops are quite devastating and can cause you much more damage. There are a number of reasons for such drops ranging from new updates or some SEO mistakes conducted by the webmasters. It might take some time to evaluate the problem but one requires in depth knowledge of SEO in order to prevent such drops. Moreover Google doesn’t ever pre notifies you about such drops and therefore it is important for you to understand the importance of having good SEO knowledge. The credibility and the reputation of the website both goes hand in hand and therefore it is important for a webmaster too manage and analyse each aspect of their website properly and rank them on the relevant keywords in order to increase traffic and better SEO.
The main reason for not getting good ranking despite of so many efforts could be poor optimisation of website and many others.
Here are a few things that can be useful for the webmaster in analysing their websites for better SEO.
1 Title Analysis
Title is one of the most attractive parts of website and therefore it needs to be properly built. Title analysis helps you to identify the weak points in your title and that with your competitors, the keywords that they are using and many other things. Your title has the ability to bring about the customers and make them stay to read out the whole content; therefore it can be a great traffic diverter.
2 Content Analysis
Content is the ultimate thing that any visitor is looking for, therefore it is very important to keep an eye for the informative content and lookout for the piece of information that might be hampering your website traffic. Content analysis may include checking out for the deceptive, plagiarised content or use of inappropriate language in the content. The content must be updated and should provide relevant and useful information to the viewer.
3 Keyword Analyses
Keyword analysis is the foremost and important part of analysis. What if the content that you have provided is great but it is inaccessible to your target audience due to ranking on some other keyword and therefore deviating from the targeted audience. It is important to complete your keyword research and look out for the keywords that your competitors are ranking for. Analysing their keywords with you can help a lot in improving your rankings and thus increasing traffic.
These are a few key things that should be kept in mind while analysing ypour website in order to optimise your rankings. Missing out on any of the aspects may cause trouble for the website and may lead to huge loss of traffic.