How to Lower Bounce Rate in Google Analytics
October 20, 2017
Google analytics is the free tool for users offered by Google which was officially launched on November 2005, that helps to track and report website traffic. Many webmasters those have their own site and running analytics didn’t know the purpose of bounce rate. So to make them clear it refers to the rate of percentage of visitors those visits your specific web page and leave from the same landing page without even clicking further to any other page on your site.
The question arises that what should be the minimum standard criteria or acceptance bounce rate. So to make it clear the bounce rate should be in the range of 26 to 40 percent which is considered remarkable. 40 to 54 percentage of bounce rate is acceptable and 55 to 70 percent is higher than average standard but it also varies depending upon the website. But over 70% is poor for every websites including blogs, news, events etc.
How to lower bounce rate?
I have written 5 suggestions which in my opinion should lower the bounce rate.
1. Audience as first priority- The main point to emphasize upon is to consider audience. If you are not focusing on audience while writing then they will not spend more time in your site which leads to increase in bounce rate.
2. Faulty SEO- It means errors or wrong keywords and tags while creating page on website. Improper SEO optimization will lead to shorten the duration of visitors on your website. If keywords are not targeted according to the subject or topic then audience cannot visit your site and same happens in case of tags. Targeting appropriate keywords is also necessary while displaying ads for you site on other sites (PPC). On the contrary if you won’t target proper keywords for your ads then it leads to high number of bounce rates.
3. Building internal links- It means while publishing a new post, make sure to embed relevant link on your new post so that the visitors will move towards your other post relevant to your new post. It must be remember that if you have something relevant post then only add link inside your post. For instance, if you are making new post on the topic “Digital Marketing” then you may add link which is similar to that topic say “e-mail marketing ”, only if you have old post related to “email marketing” topic.
4. Call to action button- If you have your website related to blog then it is common that fluctuation of bounce rate will prevail. But in case of sales website if visitors are not clicking on your next page or not clicking on purchase area then you are losing your visitor and thus losing money. Therefore, a CTA must be relevant and catchy that encourages consumers to take prompt action.
5. Not to add Pop Ups- Majority of visitors gets annoyed whenever they see pop up action in any site. Nearly 60% of the audiences do not like pop up and gets irritated. If you want to add pop ups in your site then it should be appropriate and relevant to your site. For instance, if you have your own training site related to digital marketing topic, then you must have to add a query pop up action for drawing out queries.