Influencer Marketing Mistakes To Avoid On YouTube
August 8, 2018
Influencer marketing has been quite popular from some time is a great way to reach out to a large number of potential customers. It refers to marketing your products with the help of popular celebrities or social media stars, Youtubers with huge fan following. You tube is one of the greatest platform for Influencer marketing and has a great ROI. You tube has more than a billion of daily visitors and there are a number of Youtubers and influencers with huge fan following.
But many marketers often commit several mistakes that are needed to be addressed for successful Influencer marketing campaigns.
Here are some of the common mistakes committed by marketers.
Goals Without strategy
Many marketers commit the mistakes of not strategizing their campaigns and just blatantly marketing their Business. This leads to less conversions and poor success of the campaign. A marketer has to first set a goal for the Influencer marketing such as advertising or lead generation etc. After that, they have to strategies their marketing tactic such as using sales funnels, marketing funnels etc. in order to drive more traffic and customers towards buying the product or service. The priority of the goal determines the strategy and leads to success of the campaign.
Most of the marketers fall in the trap of selecting the influencer on the basis of the number of subscribers instead of other attributes of the Influencer. For e.g. if you want to promote your local famous than the Influencer with less but local followers should be the ideal choice as compared to the influencer with higher but global followers. You should select your influencer carefully and after proper research work.
Extra Ordinary Fees
Due to increase in Influencer marketing, the demand for the marketers has increased many folds and they keep asking for the enormous prices for brand promotions. Budget is great factors for any marketing campaign so do not select any overcharging Influencer. There might be someone else out there who can help you grow your Business for cheaper rates.
These are a few common mistakes that most of the marketers make. Apart from this, Influencer marketing is undoubtedly is one of the best ways to increase your sales and market your Business.